Be differentiated from your competitirors !
You already have a shop in a pedestrian street, with a lot of traffif but there already exist shops nearby selling soft-serve ice-creams. You really want to sell soft-serve ice-cream too, but, what’s the point ? There are so much people selling some…
I can give you some advice so that you differentiate from your competitors.
1 – Offer flavours that your competititor don’t have.
Caution, always keep an ice-cream machine with the flavours Vanilla/Strawberry: represent most of the ice-cream sales with 70 or 80% of total ice-cream sales.
And even if the clients choose an ice-cream with the vanilla/strawberry flavour, they will come to your shop because you offer other flavours…
Brain mystery… !
2 – Make a difference on the price
Do not lower the retail price. Match prices with the retail prices of your neighbours but, on top of that, offer a small ice-cream at 1 or 2€ for children for example.
In people’s mind, when they will see a lower price, they will think “Hey, it’s cheaper here!”. We already experienced this during fairs, and this works even if the biggest ice-cream is more expensive than your competitor’s…
3 – Offer originality
- Frozen yoghurt for example, with fruits on top for something HEALTHY or LIGHT
- Ice-creams made with plant milk (soya milk, almond milk, coconut milk…) for vegans
If you already sell pancakes or waffles, sell them with ice-cream, adding sweets, fruits, biscuits on the top, for example.
If you sell fresh fruit juice, you can also make popsicle ice-creams with your fruits. It’s a booming product. Contact us to have more information about our popsicle ice-cream machine.
4 – Sell coffee or tea along with sweet treats
Not only at the end of a meal at the restaurant, but all day long.
Coffee or tea + soft-serve ice-cream in a bowl or in a jar, along with biscuit for example.
5 – Sundae
Soft-serve ice-cream + suce + grilled peanuts
For all these preparations, you don’t need more time, or only a little: it’s the same than for a soft-serve ice-cream in a cone. Most of my examples can be sold, of course, at a higher price than a simple ice-cream.
6 – Publicity
Make nice pictures that make people want to eat. Show to every one the product you sell (big posters…).
You can see that the range of products and possibilities is huge and the only risk you can take is that your neighbours make the same you did.
Puede ver que la gama es grande y el único riesgo que corre es que sus vecinos hagan lo mismo que usted.